Every design decision, from the identity and storytelling to the tone of voice, was built around patience, rarity, craftsmanship, and a profound respect for the sea that has sustained six generations of the Mattar family since 1850.

Also, a huge shift to do was to abandon the classic red color of the traditional pearl fabric, and to introduce the blue - representing, of course, the magic Bahraini sea.

"Pearls are part of our family; daughters of the Bahrain Sea itself"

Watercolor sea patterns as a part of Mattar identity - to cherish the Mother Sea herself, mother of natural pearls.

“The story of our family is like a string of pearls that unravels generation after generation.”